Reuters Demonstrates The Future Of News Delivery

Newly ratified NewsML allows text, pictures and video to be delivered through a single multimedia channel

London - Reuters, the global information, news and technology group, is unveiling a showcase on www.about.reuters.com to demonstrate how its news delivery will be revolutionised by NewsML, the new industry standard for delivering news. The International Press Telecommunications Council (IPTC) announced their decision to ratify NewsML in Amsterdam this week.

Tom Glocer, Chief Executive of Reuters Information and Reuters America, said: "NewsML is set to revolutionise the way journalists create stories and users receive information. As a leading architect of NewsML Reuters is proud to showcase the power of this ground breaking new standard. Reuters investment in NewsML demonstrates our commitment to provide clients with next generation technology to enhance their information and news experience."

NewsML, based on the World Wide Web Council’s (W3C) Extensible Markup Language (XML), provides a new standard framework to describe, package, store and deliver multimedia news. The technology is dedicated to the description of news in a standard structure, to facilitate the processing of news by computers.

NewsML will enable journalists and publishers to combine video, text, graphics, pictures and audio, and deliver stories to a range of different devices including financial service desktops, web sites and mobile phones. NewsML allows content providers to attach rich metadata ensuring customers receive the most relevant news. NewsML also enables stories to contain multiple language versions.

Reuters pioneered NewsML, proposing the initial concept to the IPTC in 1999, and since April this year has been using a prototype of NewsML to deliver its growing range of Online Report Services via its Internet Delivery System (IDS).

NewsMLTM is a registered trade mark of the IPTC.