Content:
Simple access to integrated multimedia news providing differentiated, flexible, personalised content. Content can be better targeted and filtered, based on improved content description.

Navigation:
Ability to access information from a variety of platforms, devices, delivery channels (TV, PDA, Phone, Browser, Desktop or any other channel). Search, retrieve, read, learn: Ability to find, select, sort out, extract, drill-in and act upon targeted information, ability to follow knowledge or topic threads.

Alerts:
Ability to set alerts on a variety of criteria or parameters. Ability to direct alerts to a variety of devices or platforms.

Costs:
Optimisation of bandwidth and storage costs enabled by a flexible content delivery. Note that bandwidth optimisation applies primarily to large files, where delivery is under the user's control, but applies much less to short text files which carry a large amount of structured data in addition to the raw content itself.

Aggregation:
Compatibility of Reuters news content with other NewsML news sources, which simplifies integration and publishing functions.

Storage:
Ability to include physical content files in the publication output or to point to physical location of content files. This option is particularly useful for the delivery of large files (video, pictures).

Flexibility of display:
Ability to select parts or options included in the NewsML output, ability to control display options via software or automated process, no need to re-edit content for different platforms, or front end. Seamless integration of the content with the front - end's container (colors, frames, font size left to the publisher's front end, not fixed at source, more display flexibility).

Management of revisions:
Ability to store intermediate version numbers, to help users track the evolution of a story, the addition of successive news material.

Personalised services to users:
Ability to maintain context from one environment to another one: usage patterns and usage threads can be stored to help users jump from one environment to another one. Services can learn about the user's reading patterns and display information accordingly throughout user's lifecycle or devices.

Differentiation:
Provide differentiated, usable, interoperable content to product groups to enable new commercial applications

Efficiency:
Publish once and, at reduced cost, target multiple audiences and platforms.

Diversification:
NewsML is a generic infrastructure, which can be used beyond the world of news and applied to any type of content.

Empower users to act on information:
One stop shopping from information material to knowledge, decision, to the execution of the resulting actions. NewsML makes news interoperable with other environments and data models, which connects topics, events, related financial instruments, and required trading environment.