NewsML is the structure used to publish news in any format. It can be used by news providers to combine their pictures, video, text, graphics and audio files in news output available on web sites, mobile phones, high end desktops interactive television and any other device.

With this common structure, news providers can combine their content as they wish with very little effort. As such it helps publishers to create packages of information targeted at specific audiences and helps make the news personalised to the end user.

NewsML provides an accurate, objective set of description tools, which help qualify the information and make the search more precise. End users can use a single set of description tools to search through a wide range of content because NewsML is an open standard and will be used by many publishers. There will be a range of content published wit the same format, hence the search engines and filtering engines will be able to process a wider range of sources without additional effort.